THIS is How to Write a Confirmation Email

FYI: Your Confirmation Email is Boring

What if there was a way to reframe the dreaded confirmation email into something that is...dare I say, interesting?

I re-wrote a "confirm your subscription" email for a client this week and had a major realization:

This is wasted real estate for most of us.

Instead of sticking to the pre-prescribed, boring format of the confirmation email on our platform of choice, we could use the valuable space to:

💡 show our personality

💡 make our new subscriber want to join our email list

💡 tease some of the exciting content coming their way, so they are primed to read everything we send

Are you sold?

Let me break down exactly how to rewrite your confirmation email:

Step 1: Enter the conversation already in your subscriber's head

This core sales psychology tactic from Robert Collier says that the most successful copy starts with building on the reader’s existing mental state (i.e., what they're thinking about, worrying about, or desiring).

In this case, they're likely thinking, "I'm tired of confirmation emails! I have to do one more?!"

Don't ignore that. Lean into it.

That means starting your confirmation email with a sentence like:

👉🏾 I know, I know....another confirmation email

or

👉🏾 If you're thinking, "another confirmation email", I hear you.

Step 2: Follow it up with a reason why

Another powerful sales technique from Collier is justifying your offers or actions with a reason why.

Explain to your subscribers why this email is necessary and tease what's on the other side.

Here's how it's done:

👉🏾 But here's the thing: In about 20 seconds, you'll be on your way to receiving [content they signed up for] that [very specific benefit]

Step 3: Make them want to join

Tease your community like that cool insider's group that it is.

We're leaning into the principle of exclusivity, another powerful sales psychology technique that works on all of us.

Tell your new subscriber about all the goodies coming their way that won't be found anywhere else:

Say something like:

👉🏾 This is stuff you won't find on Instagram or my website. It's the stuff I only share with my inner circle.

Step 4: Frame the click as the easiest action in the world

Who wants to put in effort into subscribing?! Not me, and not your subscriber.

Frame the action of signing up for your list as literally the easiest, most logical next step.

Here's what to say:

👉🏾 You're one click away from unlocking it all

[I WANT IT]

Step 5: Create a sense of urgency

Another famous sales psychology guru, Robert Cialdini, names urgency as one of the five most compelling sales psychology techniques.

It's not enough to tell people they should do something.

A reason needs to be given for them to do it now.

Otherwise, our brains will prioritize other things, like shopping for new lipstick on Sephora.com (anyone else take advantage of the 50% sale recently??).

All it takes is a line like:

👉🏾 Don't wait. This link expires in 24 hours, and trust me, you don't want to let it expire.

Step 6: Sign off and preview what's coming next

This email doesn't need to be long.

Wrap it up with a little sneak peek about what's coming next.

Example:

👉🏾 I'll see you on the other side.

[NAME]

PS- This is the only such email you'll get from me. Moving forward, it's all value, all the time.

Put alllll together, here's your new, more powerful, more interesting confirmation email:

If you're thinking, "another confirmation email", I hear you.

But here's the thing: In about 20 seconds, you'll be on your way to receiving weekly tips on systematizing your business that will save you hours every week.

This is stuff you won't find on Instagram or my website.

It's the stuff I only share with my inner circle.

You're one click away from unlocking it all.

[I WANT IT]

Don't wait This link expires in 24 hours, and trust me, you don't want to let it expire.

I'll see you on the other side.

Cassie

PS- This is the only such email you'll get from me. Moving forward, it's all value, all the time.

Feel free to customize to your business and your voice.

If you use it, let me know how it works for you! Since this is packed with sales psychology from start to finish, I wouldn't be surprised if you saw an uptick in confirmations. 🫶🏾

*PS- This blog post was initially an email sent to my community. If you want more good stuff like this in your inbox twice a week, subscribe here.

*PPS- If you want me to write you custom emails for your business, fill out an inquiry form to get started!